'Back to BA' campaign aims to inspire shoppers to buy local

  • City of Broken Arrow and Broken Arrow Chamber of Commerce to unveil new shop local campaign at 1:30 p.m. in the Rose District at 210 S. Main Street (American Hatfield) on Thursday, Dec. 5.
  • “Back to BA” marketing will be visible in stores, social media, billboards, digital ads and bumper stickers.

QUOTE:

“Promoting local shopping not only generates much needed sales tax revenue for the City of Broken Arrow, the publicity also boosts our local businesses. Many of our small business owners are residents of Broken Arrow, so by shopping local people are also supporting their neighbors and friends, and making sure our community continues to prosper and be one of the best places to live in Oklahoma.”

Broken Arrow City Manager Michael Spurgeon

 Background:

The City of Broken Arrow, like all municipalities in the State of Oklahoma, relies solely on sales tax revenue to fund necessary operational expenses, such as answering 911 calls, providing police and fire protection, and repairing potholes. Sales tax revenue is generated within Broken Arrow when customers purchase goods and dine out in our community; however, consumers today have many more options when it comes to buying merchandise, putting local retailers at a competitive disadvantage. They face competition from online stores, as well as stores located in Tulsa within close proximity to Broken Arrow.

 In order to help local businesses stay profitable and generate much needed sales tax revenue for Broken Arrow, City leaders have launched a shop local program to remind residents the importance of shopping in their community.

The campaign utilizes a “Back to BA” theme, with simple messages communicating how every purchase made in Broken Arrow directly benefits everyone living in the community.
The City, in partnership with the Broken Arrow Chamber of Commerce, will unveil the new shop local campaign on Thursday, Dec. 5 at 1:30 p.m. in the Rose District at 210 S. Main Street (American Hatfield). People can learn more about the Back to BA campaign at the website www.BacktoBA.com.

Contact:

Krista Hemme, Communications Director

City of Broken Arrow

918-409-7771 | [email protected]